Imagine, if you will, a world without naysayers. Where any project was possible because someone had a vision and the courage to carry it through. A world where everyone was free to envision different approaches from the way we’ve always done things. A world full of once-radical ideas like Uber, Airbnb and Bitcoin being embraced from the very beginning.
For a bold new generation of home builders and buyers, it’s time to dare to dream.
A Better Way to Build and Buy a Home
Emily Mackie of Inspired Luxury Homes and sister company Inspired Interiors is just that visionary to bring this exciting prospect into reality. With her new luxury custom home building company, she is introducing cutting-edge technology into the centuries-old construction industry: Pre-Construction 3D Virtual Tours.
By rethinking the process from the ground up, Emily is revolutionizing the homebuilding industry, making it a better all-around experience and saving everyone involved both time and money. That’s the power 3D technology has to bring the design-build process into the 21st century.
Over the course of her more than two decades in the design industry, Emily heard a common complaint from clients: They weren’t able to comprehend and truly envision their future residence from flat floor plans and 2D elevations. Think about it: How can you really experience how a deep red wall or dark mahogany flooring will make you feel from a piece of paper?
Self-guided 3D virtual tours empower homeowners to make educated decisions by realistically immersing them in the space. Let there be no illusions: This is no video created to sell an already built home. This is a virtual 24/7 open house designed to experience a future home. Potential home buyers can tour the space any time they desire, taking as long as they need. You can look in all directions, zoom in, save screenshots and consider every last detail.
Pessimists may pooh-pooh this inventive concept as a gimmick, but its potential is concrete. Here we’ll take a look at the many ways 3D home renderings benefit both home buyers and home builders.
Benefits for Home Buyers
The perks of 3D technology for prospective buyers is immediately evident. At 1760 Washington, Inspired Luxury Homes’ custom residence in Chicago’s North Shore suburb of Wilmette, a yard sign graces the land. But this isn’t any old “For Sale” sign; this one boasts an interactive QR code that gives the interested party access to the 3D virtual tour of the property, effectively kicking off the building process on the spot. Buyers can even tour the home with Emily via Loom technology; what an opportunity to see the property through the eyes of the founder/developer/designer!
From there, building a custom home by experiencing it via 3D creates possibilities that basic black-and-white drawings never could. You’ll move through each room of the house as you would in real life, seeing how your furnishings will fit and your family will function in the space. You’ll see how placements interact, colors intersect and design choices coexist, removing the remorse and regret that often come with making an uninformed choice. Your decision-making process just got that much easier and your build time that much more efficient.
Because you’re doing so much of the work before a shovel ever hits the dirt, you can expect a streamlined build process that runs smoothly and on time. And you’ll know that your expectations will be met and your dreams for your custom home will come to fruition — with less time taken, money spent and stress levels tested.
Benefits for Home Builders
The pressure on a custom home builder is immeasurable. Getting every detail right for the home buyer while overseeing the intricacies of the design and build of the structure is intense.
Enter 3D technology. These immersive virtual tours allow the home builder and buyer to address many of the complexities of building a home before even breaking ground. For the builder, this means that every person on her team — from the plumbers to the electricians to the tile installers — have instant and easy access to the floor plans, right from their smartphone. No more running from floor to floor to truck back to the build site to know which faucet or light fixture goes where. Everyone on the construction team is singing from the same songbook at all times, eliminating costly mistakes and keeping the build on time.
Another major bonus for the home builder is the fact that they are not carrying the cost of the construction loan for 12 months or more before the home is built and bought. Much of this work is done up front, including the sale, so the build is a much more efficient undertaking. The 3D tour also helps when requesting and acquiring permits from the city planning department — all the officials need to do is walk through the tour themselves to know exactly what to expect and — most importantly — when.
Once the home is completed, that 3D virtual tour then lives as a testimonial for future buyers to explore without the burden of having to set up in-person meetings. The cost and inconvenience of maintaining static show homes or asking home owners to allow tours is considerable. These virtual models save both the builder and the buyer time and expense and offer them a compelling way to create their own custom residence through an on-demand online library of past projects.
The Future Is Yours
Today’s consumers are more knowledgeable and demand more transparency from the companies they do business with than ever before. While 3D virtual technology is not new, this specific application is, solving a huge void in the custom home building marketplace that persisted until today. The old way of building homes was founded on fear and limitations. Inspired Luxury Homes is harnessing technology to create an environment of trust and opportunity.
This revolutionary approach to custom luxury home building via 3D virtual tours puts the control squarely in the owners’ hands, which is why the company just landed its second design-build project (more on that soon!).
Connect with us to find out how you can be a part of the next generation of home building and buying.